PM Sleep System  ·  Launching 2026

Built for the
woman who
built things.

She arrived. Now she's learning to stay.

A three-channel PM sleep system — tincture, serum, and room spray — built at the intersection of clinical efficacy and sensory ritual. For high-achieving women 45–60 who are underserved by everything that currently exists.

Join the founding list

foundrie.com  ·  2026

The PM Triad

Three products.
Three channels.
One ritual.

Foundrie launches with a PM Sleep System covering all three pathways the body uses to shift out of high-performance mode. Each product works alone. Together, they create a total environment for deep, earned rest.

.air

Olfactory

.air PM

Pillow & Room Spray

The olfactory signal that opens the ritual. Two spritzes on the pillow. The nervous system registers the scent before any conscious decision has been made.

50ml  ·  fine-mist  ·  lavender, vetiver, blue tansy

$55 – $65

.tinc

Ingestible

.tinc PM

Sleep Support Tincture

Tart cherry, L-theanine, tremella mushroom. One dropper under the tongue. 60 seconds. Then bed. No pills. No capsules. A considered botanical extract.

30ml  ·  sublingual  ·  tart cherry, L-theanine, tremella

$75 – $85

.body

Transdermal

.body PM

Dry-Touch Body Serum

Magnesium, squalane, and vetiver. Applied to skin 30 minutes before sleep. The serum is still working at 3am when she would otherwise have woken.

100ml  ·  topical pump  ·  magnesium, squalane, vetiver

$95 – $110

By Design

Vetiver and blue tansy run through both .body PM and .air PM — olfactory conditioning built into the architecture.

Most sleep products exist in isolation. Foundrie is built as a system. The shared scent thread means each application reinforces the last — conditioning a physiological response to the ritual itself over time.

The products teach the body to respond.

Olfactory

.air PM — lavender, vetiver, blue tansy. Opens the ritual.

Transdermal

.body PM — magnesium, squalane, vetiver. Continues through sleep.

Ingestible

.tinc PM — tart cherry, L-theanine, tremella. Works beneath the surface.

Shared thread

Vetiver & Blue Tansy across .body and .air — by intent, not coincidence.

Who This Is For

"She doesn't want to be seen by a brand.
She wants to be met."

Foundrie was built by someone who had the same problem and couldn't find what she needed — so made it instead.

Who Executives, founders, physicians, attorneys. Women who have built things.
Age 45 – 60
Disposition Skeptical. Evidence-first. Low tolerance for over-promise.
Sleep Chronically disrupted — by cortisol, not circumstance.
What she needs Something that works. And acknowledges who she is.

Founding List

Early access.
First to know.

Foundrie launches in 2026. Founding customers receive early access, founding pricing, and the kind of communication we'd actually want to receive — infrequent and worth reading.

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